User blog comment:Mangetsu20/Ichigo's New Look!/@comment-4992373-20131104155231

Kinda reminds me of Rukia and Renji when they entered Hueco Mundo in my honest opinion.

Also I'd like to believe Ichigo actually wont take it off until he is forced to by Ywach using Yamamoto's bankai, which will "convienantly" burn off his new look.